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HARSHIT JAIN

​MARKETER – STORYTELLER - DOCTOR

About
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MY STORY

ABOUT MYSELF

A healthcare innovator, Harshit Jain, MD has been driving health transformation across the globe, delivering life changing, creative and sustainable solutions since his days as a Healthcare Professional. An MD from Chicago’s Northwestern University, Harshit practiced Medicine for a few years, after which he decided to cut his teeth at big advertising agencies, including McCann, where he held a series of positions including Country Head, Marketing Director & Innovation Lead in Asia, Europe and America. In the 13+ years of his professional journey, Harshit has skillfully (and successfully) weaved together his medicine domain expertise and marketing acumen, to grace the world with some outside-the-box campaigns in the healthcare space. Making the best use of advertising media, Harshit has addressed some of the biggest health challenges over the course of his career– Immunization, Vitamin D deficiency, Diabetes, etc., by using data creatively and innovatively. For his pathbreaking work, he has been conferred with eminent industry awards and accolades.

An accomplished storyteller and an inspirational leader, Harshit played a key role in making India win the first ever Black Pencil – the highest honor at D&AD Awards through the Immunity Charm campaign, a brainchild of his.

Harshit kick-started his entrepreneurial journey in 2019, when he launched his own venture-Doceree. Recognized as the Elite 2020 Disrupter Award by premier global PM360 Magazine for his venture-Doceree, Harshit pledges to address the acute problem of rising cost of healthcare, by bringing efficiency and effectiveness in HCP communications.

Supporting the cause, Harshit shares his learnings and experiences of POC marketing in his latest book- ‘The Next Marketing’. An MBA form from Indian Institute of Management, Lucknow, Harshit has also published a textbook in medicine.

A JOURNEY OF MANY FIRSTS
  • 2002: Organized First ever 24-hour blood donation drive in India

  • 2003: Partnered to create first bone marrow donor registry in India

  • 2006: Published the very first textbook book on liposuction - Principles & Practice of Liposuction

  • 2011: Conceptualized first ever virtual world for nutrition community – Nutritionists Republic

  • 2017: Co-created Immunity Charm-most awarded campaign in the history of healthcare advertising. First global campaign that won 13 Lions at Cannes International Festival, including Cannes Lions Grand Prix for Good.

  • 2018: Created a campaign that got India’s first Black Pencil at D&AD Awards

  • 2019: Launched Doceree- the first global network of HCP-only platforms for programmatic messaging

  • 2022: Published the first book on Point-of-care Marketing - ‘The Next Marketing-To Healthcare Professionals

ShowMyStory
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NOTABLE WORK

Work
WorkDetails
NOTABLE WORK
THE IMMUNITY CHARM

The Immunity Charm: Increased immunization campaign in Kabul, Afghanistan

DOOR BLOUSE

Door Blouse – Spreading awareness about breast cancer

Noon assembly - Making Vitamin D part of school time-table

NOON ASSEMBLY
NUTRIMETER

Nutrimeter - An App which converts the smartphone into a Nutritionist

HEALTH EXPRESSIONS

Health Expressions – Introducing world’s first health emojis

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AWARDS

AWARDS
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Cannes Lions

1 Bronze (Noon Assembly) - 2018

1 Grand Prix for Good - 2017

4 Gold - 2017

6 Silver - 2017

2 Bronze (Immunity Charm) - 2017

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D & AD Awards

1 Black Pencil (Immunity Charm) - 2017

2 Wood Pencil

2 Graphite Pencil (Immunity Charm) - 2017

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Effies

1 Gold, 1 Bronze in Effies India (Noon Assembly) - 2019

2 Gold, 1 Silver in Effies India (Door Blouse) - 2018

1 Bronze in APAC Effies (Pay with your Voice) - 2016

1 Silver in Effies India (Your Voice Their World) - 2015

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Globals

6 Finalists (Noon Assembly) - 2018

1 Grand Global, 2 Globals (Immunity Charm) - 2017

1 Global (Your Voice Their World) - 2016

1 Finalist Certificate (The Blue Dot) - 2016

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Epica Awards

1 Gold (Immunity Charm)-2017

Clios

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1 Grand CLIO

2 Gold

1 Silver (Immunity Charm) - 2017

1 Clio Health

1 Bronze (Noon Assembly) - 2018

3 Grand CLIO

3 Gold (Immunity Charm) -2017

1 Bronze (The Blue Dot) - 2016

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Spikes

1 Grand Prix for Good

4 Gold

6 Silver

2 Bronze (Immunity Charm) - 2017

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LIA

2 Grand LIA

9 Gold

1 Silver

1 Bronze (Immunity Charm) - 2017

Global Health & Wellness Agency of the year (MH India) -2017

Pharmaceutical Agency of the year (MH India) -2017

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Dubai Lynx 2018

2 Gold

3 Silver

1 Bronze (Immunity Charm)

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Fab Awards

1 Gold (Noon Assembly)-2018

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40 under 40 by MM + M

40 under 40 by Medical Media and Marketing - 2021

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PM360 Magazine

Elite 2020 Disrupter by PM360 Magazine  - 2020

Ad Fest 2018

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3 Grand Prix

4 Gold

1 Silver (Immunity Charm)

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Warc Awards

1 Silver (Noon Assembly) -2018

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Campaign Asia

40 under 40 List of Industry Leaders - 2017

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MW Truth 2 Meaning Global Awards

Global Awards - 2018

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World Federation of Marketing Professionals

The Greatest Marketing Influencer - 2018

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MM+M Pinnacle

​MM+M Pinnacle Award 2021

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The Drum

Highly Commended Marketer of the Year 2022

Awards
AwardsDetails
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VENTURE

Ventures
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Doceree is the first global network of physicians-only platforms for programmatic marketing. Disrupting the Physician Marketing landscape, Doceree’s integrated and collaborative ecosystem enables pharmaceutical brands and digital platforms to mutually benefit from untapped opportunities present in Physician Marketing in the most ‘regulatory compliant and transparent manner’. Founded in the year 2019, Doceree aims to address the problem of rising cost of healthcare by bringing efficiency and effectiveness to physician engagement by using data and creativity in healthcare marketing.

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VenturesDetails
Open Book

THE NEXT MARKETING

Books
BooksDetails
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IN MY OPINION

Opinion
​IN MY OPINION
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How to diagnose marketing needs in the healthcare industry

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Cynopsis Presents Looking Ahead…

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Industry leaders offer reflections on 2022 and predictions for 2023

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2023 predictions with Harshit Jain, global CEO of Doceree

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The Metaverse Creates Opportunities for Healthcare Innovation

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The Advantages of POC Marketing in an Evolving Landscape

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Doceree CEO discusses potential of data in digital marketing

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Fundamental shift in healthcare delivery with big data becoming indispensable in times to come: Dr Harshit Jain

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What Current Digital Point-Of-Care (POC) Marketing Lacks and How Pharma Can Tackle It

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MM+M Webinar with Harshit Jain | The Next Marketing | Driving Effective POC Marketing

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BrandWagon Ad Talk with Doceree’s Harshit Jain

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How Marketers Can Provide Better Financial Assistance Messaging To Health Care Providers

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Role of programmatic in an ever-changing world of pharma ad tech

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India's Digital Health Initiative: Where It Stands Right Now

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NPPA drug price reduction: Why digital is crucial in amplifying drug affordability messaging

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Trends That Will Redefine Pharma Marketing In 2021, and Ahead

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Doctor-turned Entrepreneur Disrupting Physician Marketing With Doceree

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We're aiming to cut healthcare cost through our solution: Doceree CEO

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Google, Health Care Partnership Leads To Health Algorithms Using Patient Data

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An Integrated Future of Indian Healthcare

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Healthcare startups optimizing marketing skills

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How To Use Identity Resolution Technology To Bolster Inventory Rates And Audience Reach...

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Pharmaceuticals: Untapped Opportunity for EHR-Telemedicine Platforms

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NPPA drug price reduction: Why digital is crucial in amplifying drug affordability messaging

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Digital transformation in healthcare is the positive impact of technology

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Transparency Is Vital For Digital Marketing To Evolve In The Healthcare And Pharmaceutical Industry

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How Can the Life Sciences Industry Improve the Doctor-Patient Visit?

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Digital players in pharmaceutical space can play pivotal role in bringing down healthcare cost

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COVID-19 Vaccination: Role of digital in engaging physicians

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Adoption of digital technologies by pharma brands can bring down marketing costs: Dr Harshit Jain

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Digital Healthcare and the Importance of Data Privacy

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Ways Pharmaceutical Brands Will Benefit from the Post-Cookie Era

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5 Ways Pharma Marketers Can Enhance Physician Communications Without Call-to-Action Messages

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Why Healthcare Marketers Should Take An Optichannel Approach To Reach Physicians

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Virtual Engagements: What Works, What Doesn’t, and What’s New?

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Why Budget 2021 is a good start for Indian healthcare?

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How Pharma Marketers Can Better Engage Physicians About COVID-19 Vaccines

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AI and Hyper Personalization to Drive Pharma Marketing Efforts by 2021

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Harshit Jain: A Seasoned Entrepreneur Dedicated to Bringing Efficiency & Effectiveness in

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Doctor-turned Entrepreneur Disrupting Physician Marketing With Doceree

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Profiles of Success With Harshit Jain

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Pharma industry calls for digitisation, say experts

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Moving the needle: how persuasive creativity can combat vaccine hesitancy

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Online-offline pharmacy collaboration will lead the future: Industry experts

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Healthcare startups optimizing marketing skills

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A changing landscape of healthcare start-ups amidst pandemic

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Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

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Google, Health Care Partnership Leads To Health Algorithms Using Patient Data

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Doceree boss felt things were back to normal after scribbling brainstorming ideas on office whiteboard

OpinionDetails
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