
The Next Marketing
To Healthcare Professionals — Vol. 1
The first book dedicated to point-of-care marketing — how digital channels are reshaping the physician-pharma relationship and what marketers must do to keep up.
MD from Northwestern University. Founder of Doceree. Author. Podcast host. 200+ years of experience at the intersection of medicine, creativity, and technology.



I graduated from Chicago's Northwestern University School of Medicine in 2006. For eight years I practised as a physician — writing prescriptions, sitting with patients, navigating a system that was fragmented by design.
What troubled me most wasn't the medicine. It was the gap between what pharmaceutical science knew and what physicians actually heard — at the moments it mattered. The marketing was expensive, imprecise, and often arrived too late or too early.
“The gap between what medicine knows and what physicians hear at the point of care — that gap costs lives. I decided to close it.”
I joined McCann Health, ran campaigns across Asia, Europe and America, and helped create what became the most awarded healthcare campaign in advertising history. Then in 2020, I founded Doceree — and began building the AI layer that healthcare marketing had always needed.

First 24-hour blood donation drive in India
Community health mobilisation, organised as a medical student.
First bone marrow donor registry in India
Partnered to create what became a national health infrastructure.
First textbook on liposuction published
Principles & Practice of Liposuction — authored during medical training.
First virtual community for nutrition
Nutritionists Republic — a digital platform for health professionals.
D&AD Black Pencil · Cannes Grand Prix for Good
Immunity Charm — India's first Black Pencil. The most awarded healthcare campaign ever made.
Founded Doceree
The world's first AI-powered OS for healthcare marketing. 3 people. One idea.
First book on Point-of-Care marketing
The Next Marketing — To Healthcare Professionals. Used by pharma teams globally.
Podcast Season 2: Fierce Pharma
The Next Marketing with HJ — AI conversations with healthcare's sharpest minds.
The AI-powered operating system for healthcare marketing.
Built to solve a problem I witnessed first-hand as a physician: pharma brands spending billions missing doctors at the moments that matter. Doceree connects life sciences brands with physicians across 25 countries through patented AI — HIPAA-certified, USPTO-patented, and built on 20 years of combined clinical and marketing experience.
Real-time HCP intent at the point of care, unified across channels.
AI that scales pharmaceutical sales intelligence beyond the human rep.
Programmatic HCP targeting — HIPAA-certified and patient-protected.
AI-driven patient affordability and medication adherence platform.
Eight years as a physician. Five years building AI. These are the questions I haven't stopped thinking about.
AI won't replace the doctor. It will replace everything getting in the doctor's way. The missed nudge, the unseen clinical signal, the rep who arrived at the wrong moment — AI is eliminating friction between knowledge and care. That's not disruption. That's restoration.
Read the essayHealthcare marketing has a moral dimension that most technologists ignore. Every algorithm we deploy sits between a physician and a patient. That's not a media placement — it's a clinical moment. The companies that understand this will win. The ones that don't will be regulated away.
Read the essayThe prescription pad is the most underrated data point in all of healthcare AI. What a physician prescribes — and when, and why — is the most direct signal of clinical intent available. We built an entire company on that insight. Most of the industry still hasn't caught up.
Read the essayBefore Doceree, a decade building healthcare campaigns that won every major advertising award — and more importantly, changed behaviour at scale.
Keynotes, panels, and masterclasses on AI in healthcare, pharma marketing innovation, and the physician's perspective on technology. Available for 2026 engagements.
Digital Pharma East
AI and the future of HCP engagement — programmatic marketing in the AI era
SOLLI Summit
"The Half-Life of Intent" — launching Clinical Intent Signals and the signal unification thesis
Reuters Pharma Barcelona
"The Living Sales Organization" — RepTwin and the AI-powered pharma rep of the future
PanAçora
Panel: AI in pharma marketing — from programmatic to agentic
eyeforpharma
Digital transformation in HCP engagement — from channels to ecosystems
DTC National
AI's role in patient-facing healthcare marketing and affordability
PHM Health Front Masterclass
"Why Physicians Filter Pharma Out" — the physician perspective on pharma marketing
MM+M Media Summit
Programmatic Technology in the AI Era — point-of-care marketing's next chapter
Digital Pharma East 2023
Navigating data abundance — how marketers can extract signal from noise in pharma campaigns
Point of Care Marketing Association Annual Summit
Programmatic technology in the AI era — NYC
PM Society Digital Awards · UK
Innovation in digital pharma marketing — London
Cannes Lions International Festival of Creativity
Healthcare advertising and the future of creative effectiveness — multiple years
DUPHAT UAE · Dubai
AI and digital health innovation in the Gulf region pharmaceutical market
Spikes Asia
Healthcare creativity and campaign effectiveness — Singapore
Healthcare AI · Pharma Marketing Innovation · Entrepreneurship · The Physician Perspective
Book a speaking slotThe highest honour in advertising. India's first ever. Immunity Charm, 2017.
13 Lions total including Grand Prix. India's first Grand Prix for Good. Immunity Charm, 2017.
Healthcare marketing's premier leadership recognition for innovation and impact. 2021.
D&AD — Black Pencil
Immunity Charm
2017D&AD — Graphite Pencil (×2)
2017D&AD — Wood Pencil (×2)
2017Cannes Lions — Grand Prix for Good
Immunity Charm
2017Cannes Lions — Gold (×4), Silver (×6)
Immunity Charm
2017Cannes Lions — Bronze
Noon Assembly
2018Clio Health — Grand CLIO (×3)
Immunity Charm
2017Spikes Asia — Grand Prix for Good
Immunity Charm
2017MM+M Pinnacle Award
2021MM+M — 40 Under 40
2021PM360 — Elite Disrupter
2020Campaign Asia — 40 Under 40
Industry Leaders
2017Globee — Gold, Technology Thought Leadership
2024Entrepreneur India — Tech 25
Class of 2023
2023World Federation of Marketing Professionals
Greatest Marketing Influencer
2018The Drum — Highly Commended, Marketer of the Year
2022New York Festivals Health Awards
Grand Jury
2024American Business Awards
Grand Jury
2024Globee Business Awards
Grand Jury
2024Muse Creative Awards
Grand Jury
2024Economic Times MarTech Awards
Jury
2024Economic Times Entrepreneur Awards
Jury
2024Pharmaceutical Society Digital Awards
Grand Jury
2024One Show Global Awards
Health & Wellness Jury
2019Authored articles, media features, expert quotes, and interviews across global publications — on AI, healthcare marketing, and the future of medicine.
Perspectives on AI, healthcare marketing, and the future of medicine — written from the intersection of the clinic and the boardroom.
A book series on the future of healthcare marketing. A podcast with the industry's sharpest minds. Two formats, one obsession.

To Healthcare Professionals — Vol. 1
The first book dedicated to point-of-care marketing — how digital channels are reshaping the physician-pharma relationship and what marketers must do to keep up.

AI conversations with healthcare marketing's sharpest minds.

What's your AI strategy?New
Mark Pappas, CMI · S2 EP01

How can data, AI & media strike a balance?New
Bill Veltre, Deerfield Agency · S2 EP02

Can AI connect content, data and omnichannel?
Ray Rosti, Klick Media · S2 EP03

The Truth behind AI
Andrea Palmer, Publicis Health Media · S2 EP04

Leading the age of AI
Amar Urhekar, Avalere Health · S2 EP05
AI-led nudges & the new HCP intelligence layer. The sequel — on AI's revolution in healthcare marketing, clinical intent, and what happens when data meets the prescription pad.
Whether you're building a conference programme, a media story, or a healthcare AI partnership — I'd like to hear from you.